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Yves Randoux
CEO Groupement des Cartes Bancaires CB |
Distance selling via the Net is taking off in France! This can be
attributed, at least in part, to Cartes Bancaires and distance-selling
professionals - ACSEL (French association of online retailing
and services) and FEVAD (French federation of distance selling companies) -
which together have made considerable effort to promote the growth
of this new form of consumer purchasing. The primary goal is to provide
consumers with card payment options that are open-ended and adapted
to the various channels of distance selling. Another major concern
is making remote payments secure. With this in mind, Cartes Bancaires
has put a proposal to the stakeholders that focuses on the responsibility
of all parties involved, and on the adoption of a secure payment architecture.
In this issue's special feature, our readers will find a review of
the current status of distance selling in France, the challenges it
faces and the projects underway to boost consumer trust and retailer security.
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