|
 |
 |
 |
Online buyers appreciate the flexibility of e-commerce,
the possibility of comparing prices, and the time-savings…
|
As amazing as it may seem, price or the range of choice offered by
merchant sites are not the main criteria for a majority of Internet
buyers. Only 36% systematically take price into account, and just
31% focus on the range of choice. In fact, it is "practicality"
and "ease" that are the criteria most often quoted. The
possibility of comparing offerings received 66% of Net users' votes,
while the time-savings provided by on-line buying scored 60% of votes.
When Net users who are not yet Net buyers are asked what would be
the main reason that would prompt them to make an online purchase,
61% responded with opening hour flexibility; next followed time-savings
(55% of answers), then the possibility of finding unusual products
not available to them locally (49%).
Source: "L'Internaute/Benchmark Group", an online survey
carried out in March 2003 on a sample of 1,147 Net users, of whom
75.5% are cyber-consumers. |
|
| Back
to top of page |
| |
|
|
|
