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Sofres has just carried out
the first survey on bankcard use in Europe. Read more below.
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The survey on bankcard perception and use by the
French carried out each year by Cartes Bancaires CB in September
on a sample of the French population (see
Barometer), included a European section* this year for the
first time. Using a sample of cardholders in seven European Union
countries (France, Germany, Belgium, the Netherlands, Spain, Italy
and the United Kingdom), this survey is used to measure bankcard ownership,
to assess usage patterns and cardholder satisfaction.
The first conclusion: bankcards are the preferred method of payment
of the majority of European cardholders, even if there are still some
differences in the degree of acceptance (see chart). Only the Germans
and the Spanish still prefer to use cash. There are far more discrepancies
in actual bankcard use. For example, 71% of the Dutch use it at least
once a week to withdraw cash compared with just 50% of Italians. For
payments, cards are used every week by 80% of the Dutch, 75% of the
French and just 43% of Italians.
Finally, overall, Europeans have a great level of trust in their bankcard
security. Their perception is fairly consistent from one country to
another (92% in the Netherlands, 80% in France), except in Italy where
only 68% of the sample thought that bankcard use is sufficiently secure.
*TNS/Sofres survey carried out in September
2003, on the basis of telephone interviews of a sample of over 4,000
people aged 18 and over in seven European Union countries.
Source : Sofres survey september 2003.
Bankcard ownership in Europe
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EUROPE
IN FIGURES |
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| 55%
of bankcard transactions in Europe are made in two
countries: the UK (30%) and France (25%). |
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72%
of the Dutch claim bankcards are their preferred
method of payment.
90% of Belgians
have a bankcard. |
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