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| Not surprisingly, the CB card is still the means
of payment preferred by the French. |
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The two TNS Sofres* surveys (France and
Europe) gauging the image and use of the CB bankcard were published
in November. In France, almost 9 out of 10 people aged over 18 have
a CB card, 28% even have several. It is therefore no surprise that
the CB bankcard is still the means of payment preferred by the French
(69%), well ahead of cheques (18%) and cash (13%).
This means of payment, judged secure by a growing percentage (84%
up from 80% in 2003), is increasingly used to pay for retail and Internet
purchases. The results of the European barometer confirm that the
bankcard is also heading towards becoming Europeans' preferred method
of payment.
*The French survey was
carried out in September 2004 on a sample of 1,105 respondents
aged 15 and over (telephone interview), of which 931 bankcard
holders aged 18 and over.
The European survey was carried out on a sample of 4,878 respondents
in nine countries (France, Germany, Belgium, the Netherlands, Spain,
Italy, the United Kingdom, Luxembourg and Portugal).
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KEY
SURVEY FIGURES |
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| Almost
9 out 10 people in France aged 18 and over
have a CB card. |
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92%
of cardholders use their card at least once a week
for retail purchases. |
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