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Not one, not two, but three records! December 2004 will go down in
the history of Cartes Bancaires as the first time a record number
of transactions by CB bankcard was beaten three Saturdays in a row:
31 million transactions on Saturday, 4 December, 32 million
on Saturday, 11 December, and 34 million on Saturday, 18
December (compared with 25 million for the busiest Saturdays
in December 2003). The year's previous record of 30 million transactions
was made on Saturday, 5 June, the eve of Mother's Day). This
new record is revealing in more ways than one: firstly, consumers
did their Christmas shopping earlier in 2004 than in previous years;
and secondly, they spread their shopping over the three weekends,
even if Saturday is a logical peak in consumer buying. |
