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With the Internet, trust is the key to online
purchases. If you are an online retailer, you should take note of
these basic recommendations to reassure your current and future customers.
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Clear content …
accessible at a single click! |
| Right from the homepage, provide
your customers with clear information about your
identity and your terms and conditions of sale (product
offering, prices, etc.). |
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Security above all else |
| Ensuring maximum security for card
payments is a key element in building trust and
confidence. In particular, make sure you ask your
customer to provide the visual cryptogram or secure
code (the last three digits on the signature panel
on the back of the card). This security mechanism
has been mandatory since last January. |
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Never store personal data! |
| You must comply with the regulations
regarding the protection and confidentiality of
personal data provided by your customers. Never
store this data. |
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Comply with a code of ethics |
| Compliance with a quality charter
or code of ethics, such as that of FEVAD (French
Federation of Distance Selling Companies; www.fevad.com)
is a plus. For example, you can apply for approval
by a recognised label, such as l@belsite, at www.labelsite.org. |
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