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The Turks have adopted the bankcard. The number
of cards has risen sharply to 28 million this year (up from 20 million
last year).
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Twenty million bank cards last year, 28 million today, and a potential
for around 50 million*… In just a few short years, the number
of bank cards has risen dramatically in Turkey apace with the transformation
of the country's banking system. The outlook is very positive in this
dynamic country of 73 million people with its growth rate of
close to 10% in 2004. A market where French companies have a strong
foothold, such as in the case of manufacturer Oberthur Card Systems
which was recently awarded a contract by Oyak Bank.
*
Source: Le journal du Dimanche
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