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| Net users opt for bank cards |
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Sales of almost 8 billion euros in 2005,
that is, a 50% increase over the previous
year. Internet sales continued
to skyrocket in France in 2005. Over 12 million
consumers are now online shoppers.
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Quick and reliable.
For Henri de Maublanc, President ACSEL*
(French association of online service providers
and merchants), this phenomenon
is attributable to a combination of several
factors. "First of all, customers find what
they are looking for: the Internet provides
a broader range of products and prices, it’s
more practical and is done in real time."
These factors then combine with increased
payment security. Cheques now account
for only 20% of the value of payments for
Internet purchases because of the time involved.
Bank cards provide an answer to two
fundamental consumer concerns: they
are quick and reliable. They are now the
preferred method of payment of Net users.
A new system is attracting online shoppers:
Paypal. Payment into a Paypal account by
CB card makes it easier to pay for purchases
between individuals.
There is increasing trust in online commerce
and a rapid growth in the number of highspeed
Internet subscribers. "The outlook
for 2006 for online sales is excellent", adds
Henri de Maublanc, "given the arrival of new
products, such as online credit and even
car sales".
* www.acsel.asso.fr |
| • Anne Grandclaude |
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in brief |
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CB: partner
in an in-depth study on B2B E-commerce
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In France, e-commerce between companies (B2B) remains below its growth potential. To understand what is hindering and driving B2B e-commerce, CB has joined forces with FEVAD* (French Federation of Distance Selling Companies) to carry out an indepth study, "B2B e-commerce, a major challenge for the French economy". The aim is to analyse this market, identifythe best practices and what is hindering its growth, and put forward five recommended measures, including the development of purchasing cards to speed up the penetration of e-commerce.
* www.fevad.com |
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