Paris, 1 September 2022 — Partnerships with local payment providers have been the cornerstone of Viva Wallet’s expansion and development in each of the 24 European markets where the Athens-based electronic money institution operates. As part of this strategy, CB — the leading card and mobile payment and withdrawal system in the French market — has now been added to the wide range of payment methods available on Viva Wallet, which currently amounting to more than 30. This new addition offers greater flexibility to the thousands of French retailers in their network and to nearly 74 million CB cardholders. CB payments will soon be accepted at all physical retail locations equipped with the innovative Viva Wallet POS Tap-on-Phone app and will be rolled out to digital acceptance points in the near future.
With more than 20 years dedicated to the research and development of cutting-edge technology, Viva Wallet has addressed the fragmentation of the European payments landscape with a steadily growing portfolio of innovative services, while connecting to all local payment methods to better promote local adaptability and flexibility. Today, Viva Wallet is the payment institution with the largest presence in Europe. Partnerships with all major international and local card systems have defined a truly unifying yet localised approach to electronic money institutions. With 13.2 billion payments processed in 2021, CB payments account for more than 65% of household consumer spending in France.
“We are confident that our partnership with CB will bring real added value to our French retailers. The goal is to enable them to benefit from the security and quality of service offered by the CB payment system, which is used by 74 million CB cards and mobile devices. At Viva Wallet, we aim to offer end-to-end localised and personalised payment services. We also provide integrated banking services to retailers who trust our expertise and our own cutting-edge technology. “The goal is to increase profits and market share, while recognising the importance of an optimal, personalised customer experience,” says Harry Xenophontos, Director of Global Strategic Partnerships at Viva Wallet.
“CB is pleased that a major pan-European payments player like Viva Wallet has chosen to join CB and to offer all of its French retailers the full benefits of accepting CB card and mobile payments. “Our teams are working closely with Viva Wallet to facilitate the roll-out of this payment acceptance,” said Loÿs Moulin, Development Director at CB.
