
Through this new campaign, CB aims to strengthen its presence in the French consumers’ shopping pathway. This commercial highlights all the great reasons to choose CB: card and mobile payment solutions, secure transactions, and data protected in France — because when it comes to trust, CB makes all the difference.
CB has entrusted its product communications to Novembre Creative Business Partner. The agency, which created the commercial, music, and sound signature, is also managing the campaign across TV, digital media, and social media (Twitter, YouTube, Facebook, Instagram, and in-feed). The campaign is set to launch on 23 November.
CB, the French payment system, represents:
When it comes to trust, CB makes all the difference!
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