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ActionCommerceCB

Published on 18/05/2020

Operational solutions to help French retailers rethink their distribution model

CB launched the ActionCommerceCB.com website on 9 April 2020, as a partner of the France Num initiative of the
Directorate General for Enterprises, with the support of 5 representative trade federations: the Confédération des Commerçants de France, l’U2P, Mercatel, la FCD and FEVAD.

Discovering ActionCommerceCB

ActionCommerceCB.com is a free information website that currently lists more than 100
organisational solutions offered by very small businesses and SMEs, including digital start-ups. Designed to help
independent retailers, artisans, and independent professionals, these solutions aim to revitalise and
rebuild business while complying with health restrictions related to the COVID-19 pandemic.
Faced with this crisis and its exceptionally severe consequences affecting France and the
entire world, retailers have had to rethink their business models to continue operating while
adapting to the requirements of social distancing and limiting travel and contacts.

For local retailers, this represents a significant shift in consumer habits that began during the lockdown and will continue well beyond 11 May.

How will businesses considered “non-essential” — such as restaurants, florists, hair salons, and shoe stores — be able to resume operations under the best possible conditions while complying with health regulations? How can we boost business? How can we successfully innovate and reorganise sales while ensuring the safety of staff and customers?

All of these questions can be answered on the ActionCommerceCB.com website


The changes brought about by the pandemic are here to stay and must be professionalised and integrated.
That is why the solutions identified by ActionCommerceCB.fr have been expanded to address
the challenges posed by the lifting of lockdown measures and the gradual reopening of all shops.
Retailers looking to begin their digital transition will find the help they need there.
CB, its innovation LAB and its founding partners are working together to support the economic recovery.
In doing so, they are demonstrating their ability to support small businesses in times of crisis.

Découvrir le site

“Community engagement and innovation are part of CB’s DNA. Following the "Cœur de Ville" initiative, ActionCommerceCB demonstrates our commitment to helping local retailers benefit from our experience and our network of experts. To respond to the health crisis, local retailers must continue to exist and evolve in new ways, because tomorrow’s world will no longer be the same as yesterday’s. Local retailers must reinvent themselves and adapt their business models while maintaining the social connections that define their value and set them apart. In this context, innovation is more vital than ever".

Philippe Laulanie, CEO of CB

Testimonials from retailers who use the solutions listed on the ActionCommerceCB.com website

Epicery: a website that delivers groceries from local stores to your home.

“For the past three years, I’ve relied on Epicery to handle all my online orders on a daily basis. I can independently manage the influx of orders and my inventory. Epicery has helped me significantly increase my sales and allows my customers to have their orders delivered at any time". Arnaud - Maison Vanhamme Fish Market - MOF (Paris, 16th arrondissement).

Flexy, a solution designed for beauty professionals to manage their businesses.

“Flexy saves us time — everything is scheduled, calendars are already well organised, appointments flow smoothly, and we don’t need to make any adjustments. It’s an incredible tool". Sarah and Nina Yinda - Nail Xperience.

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