Founded in 2017, LAB by CB is dedicated to envisioning the future of retail and integrating payment solutions into it. Based on a collaborative and co-creation approach with its many stakeholders (banks, retailers, start-ups, schools, manufacturers, research institutes, etc.), LAB by CB develops more seamless customer experiences that anticipate changes in consumer behaviour.
Innovation is in CB's DNA.
From the very beginning, since the introduction of the microchip, CB has placed innovation at the heart of card payments to make them more user-friendly, valuable, and secure. True to this founding value, CB leverages innovation and new technology to shape the future of retail.
To achieve this, LAB by CB is expanding its partnerships with start-ups, schools, and manufacturers to draw inspiration from new ideas and experiment with new payment methods, integrating them into new customer experiences.
LAB by CB draws on CB's expertise to:
The challenge for LAB by CB is to seamlessly integrate payment into smooth and secure customer pathways.
Together with its partners, the LAB by CB team constantly monitors technology trends and explores new consumer patterns.
