You might want to choose “Made in France” products for their quality and craftsmanship, to support local businesses and jobs.
Or even to reduce your carbon footprint.
To stay true to your convictions — and for all of these reasons — you can also choose a “made in France” payment method and pay the French way.
And so, with a simple gesture, turn every payment into an act of civic responsibility with CB.
To mark its Journée du Commerce (Retail Day ) on 28 June 28 at STATION F, CB is launching a poster campaign dedicated to retailers:
Take action — choose CB for 100% French, secure, cost-effective, and innovative payments.
"A minute with CB" featuring Jean-Paul Mazoyer, Chair of CB:
When selecting a payment method, click “CB”
Look for the CB logo in the shop window or at the register.
A history dedicated to innovation, securing card and mobile transactions, and fostering economic competitiveness for all stakeholders in the ecosystem, particularly retailers and consumers.
A 40-year history of innovation and commitment to serving the French people.
"The CB Minute" with Jean-Paul Mazoyer, President of CB:
"This advertising campaign highlights the issue of national sovereignty that lies behind payments. Paying by card or mobile — a simple everyday action that involves such technological complexity and little-known strategic issues. Throughout 2024, CB will strive to bring these issues to the attention of as many people as possible".
Philippe LAULANIE,
Chief Executive Officer of CB
Our new advertising campaign will be visible starting 22 April on the streets, in the underground, in daily and regional newspapers, and even at many bakeries! It is supported by a digital and social media campaign.
Les French Days bring together French e-commerce retailers twice a year. Committed to supporting consumer spending and the purchasing power of the French public, these retailers strive to offer highly attractive product deals.
