On 22 June, for the seventh consecutive year, LAB by CB — CB’s trend incubator — hosted the CB Innovation Awards, recognising the most promising French start-ups of 2023 in the categories “augmented retail & marketing” and “inclusion & CSR.”
The award ceremony, hosted by Stéphane Pedrazzi, was broadcast on BFM Business.
This award recognises emerging talent — the rising stars in e-commerce and augmented marketing. It builds on the initiatives CB has developed to shape the future of payments and retail (technology, customer pathways, payment solutions, AI, etc.).
The award was presented to:

PITCHBOY, a creator of conversational experiences dedicated to virtual reality training.
By combining artificial intelligence and speech recognition, it enables the integration of voice interaction into digital learning and e-learning modules, as well as real-world scenarios.
This application allows companies to showcase their job roles and recruitment opportunities, and to develop their employees’ skills through real-world situations. Immersed in a realistic environment from their computer, learners find themselves face-to-face with an interlocutor with whom they can have a conversation, speaking naturally. The speech recognition technology developed by PITCHBOY enables a true “learning by doing” experience. Artificial intelligence understands and responds in over 50 languages!
The purpose of this award is to encourage and recognise all innovations that embed social and sustainable development issues into their value chains. It embodies CB’s values regarding innovations (technology, customer pathways, solutions, etc.) in payments and retail that promote a positive CSR impact.
This award was presented to:

Colette is reinventing intergenerational living: the platform connects students with seniors who have spare rooms in their homes.
The goal? To make the most of empty rooms in seniors’ apartments while providing students and young professionals with access to quality, affordable housing. In this way, Colette helps foster social connections between different generations and prevents the isolation of older adults.
This award is presented by a committee of experts (bankers, manufacturers, and retailers) to one of the six start-ups in the competition.
This award was presented to:

Spareka: Doing everything we can to extend the lifespan of our household appliances.
A pioneer in the fight against household appliance waste, Spareka is France’s leading repair platform. Through the development of free educational tools — such as tutorials, online troubleshooting guides, and its video repair assistance service — Spareka has already helped repair more than 2 million appliances. As the leading marketplace for products — featuring millions of spare parts listings and repair services — Spareka aims to offer its customers the best possible repair experience at the lowest possible cost.

The six finalists, selected from more than 300 entries, came to give live presentations:
For more information:
The panel consisted of:
Directeur relations interbancaires et partenariats paiements – La Banque Postale
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Directeur projets et innovation solutions de paiement – Crédit Mutuel
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Directrice adjointe de la rédaction – BFM Business
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Responsable sport de haut niveau et sport féminin – Groupe FDJ
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Directrice services financiers – Système U
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Directeur général paiements – BPCE
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LAB by CB will draw on its expertise and know-how in the field of payments to support the three winners as they grow their businesses. Come meet them on November 28 at the CB Forum #2023, which will take place at the Maison de la Chimie (7th arrondissement, Paris).
Watch the replay of the CB Innovation Awards #2023 by clicking here
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