IA data neuroscience

CB #2020 Innovation Awards

The CB #2020 Innovation Awards were held on Tuesday, 6 October 2020, at the BFM offices. Discover the two winning start-ups from the challenge!

Published on 06/10/2020

The day's schedule

CB#2020 Innovation Awards - morning schedule

"Neuroscience applied to retail" challenge

Neuroscience & Neuromarketing: how to scientifically decipher your customers' expectations in the retail world?

A rapidly growing field in recent years, neuroscience — when applied to retail — enables us to analyse customer behaviour and decipher their emotions, expectations, and, consequently, their needs…

The winner of the challenge

Datakalab: specialises in image analysis and edge computing to extract information from videos in real time, such as measuring customer satisfaction or analysing the customer pathway.

"Financial education" challenge

How can transaction data from my bank card or cell phone help me manage my budget?

85% of French people say they have never received any financial or budget education — whether in school, university, at work, or at a specialised institution. Yet financial education has many benefits. It contributes to better social inclusion for individuals.

The winner of the challenge

Finense: an app that helps manage the assets and finances of elderly parents or vulnerable individuals. Its goal is to foster communication between caregivers and those they care for through a trusted tool.

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