Campagne TV CB 2020

CB campaign on secure payment

Discover, in 19 seconds, all the good reasons to choose CB: payment solutions, secure transactions, protected data, and a French payment system.

Published on 20/11/2020
French Touch CB

Our new campaign on secure CB payment

Through this new campaign, CB aims to strengthen its presence in the French consumers’ shopping pathway. This commercial highlights all the great reasons to choose CB: card and mobile payment solutions, secure transactions, and data protected in France — because when it comes to trust, CB makes all the difference.

CB has entrusted its product communications to Novembre Creative Business Partner. The agency, which created the commercial, music, and sound signature, is also managing the campaign across TV, digital media, and social media (Twitter, YouTube, Facebook, Instagram, and in-feed). The campaign is set to launch on 23 November.

CB, the French payment system, represents:

When it comes to trust, CB makes all the difference!

French Touch of CB: The Making-of

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