“‘New Phygital” and “Digital Inclusion'” take centre stage at the CB Innovation Awards #2022

Press releases

Published on 23/06/2022

On 23 June, for the sixth consecutive year, LAB by CB — CB’s trend incubator — hosted the Innovation Awards to recognise the most innovative start-ups of 2022 in the categories “New Phygital” and “Digital Inclusion.”
The awards ceremony, hosted by Stéphane Pedrazzi, was broadcast from the BFM TV studios.

Three awards were presented at the ceremony

1. New Phygital

The "New Phygital" award builds on the initiatives that CB has developed to support businesses in their digital transformation. Phygital involves connecting the digital world to the physical world and offering users a unique interactive experience (technology, customer pathways, payment solutions).

This award was presented to:

Totem — Its mission is to simplify the daily lives of corporate employees by offering self-service digital and brick-and-mortar stores that are open from morning to night and linked to a smartphone app, providing a new shopping experience from breakfast through to dinner.

Découvrir

2. Digital Inclusion

The Digital Inclusion Award recognises CB’s commitment to innovation in payments and retail, celebrating technology, customer pathways, and solutions that promote digital inclusion for citizens, professionals, and regions.

This award was presented to:

To combat “illiteracy in digital technology", this start-up has created La Borne des Buralistes , an in-store terminal to provide quick and easy access to services that are going digital, such as train tickets, insurance, and emailing of scanned documents — and in the future, for paying bills, transferring money, and handling administrative tasks. It is installed free of charge in tobacconists' and other local businesses.

Découvrir

3. Audience Favourite

This award was presented by internet users to THE start-up deemed the most promising among the six in the running.

This award was presented to:

The concept is based on a private, physical showroom that is fully automated, secure, ultra-connected, mobile, and autonomous. New brands sold exclusively online will now have a showcase accessible to everyone via smartphone.

Découvrir

The six finalists, selected from more than 200 entries, came to give live pitches before a prestigious panel of judges:

New Phygital

Digital Inclusion

En savoir plus, cliquez ici

The panel was composed of experts from the banking, media, and retail sectors

Aude Bourgeois

Directrice CAFE JOYEUX
Voir son profil Linkedin
Laure Closier

Journaliste BFM BUSINESS
Voir son profil Linkedin
Eric Holzinger

Représentant FEDERATION DU COMMERCE ASSOCIE
Voir son profil Linkedin
Audrey Lecoq

Gérante associée PHARMAZON
Voir son profil Linkedin
Philippe Marquetty

Directeur des Paiements SOCIETE GENERALE
Voir son profil Linkedin
Jean-Paul Mazoyer

Président de CB & Directeur Général Adjoint de Crédit Agricole
Voir son profil Linkedin