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When making a payment, make the right choice with CB

Publié le 02/10/2026

During Les French Days, choose CB when paying!

Now a key shopping event in France, Les French Days involve thousands of brands each year and generate a significant volume of transactions, both online and in-store.

In this high activity context, CB highlights an essential reflex: when paying, the choice of payment brand matters.

Opting for CB means choosing the French payment network, recognised for its security, reliability, and its roots in the national economy. This simple, daily gesture takes on its full meaning during these key shopping periods.

Choosing CB also means choosing to pay 'made in France'.

How to pay with CB?

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Present across a broad ecosystem of platforms from 29 April to 4 May: from e-commerce sites to news media, including major players like SNCF, this campaign aims to:

A long-term communication effort, supporting a clear ambition: to make payment a civic process, an act of trust and security.

  • With CB, “Made in France” is better if you pay the French way.

    During Les French Days, turn every payment into an act of civic engagement with CB! A campaign to support e-commerce and purchasing power by choosing a “made in France” payment method.
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  • A blue, white and red campaign, a nod to the Paris Agricultural Show

    For the third consecutive year, CB will make its first public statement of 2026 at the Salon de l’Agriculture, which will be held at Paris Porte de Versailles from 21 February 21 to 1 March.
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  • CB renews its partnership with the Made in France Trade Show

    For the key back-to-school shopping period, CB is launching a new poster campaign. The aim is to remind that supporting "made in France" purchases also means choosing to pay the French way.
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  • CB presents its new commercial

    This commercial is a manifesto — a true ode to France and CB— celebrating the French spirit and the bond that unites us with CB every day, in both the small and the big moments.
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  • CB unveils Its “Paye in France” (“Pay the French way”) campaign

    CB is launching a national campaign to promote the dominance of CB payments in France through a powerful media strategy that includes billboards, print media, and digital advertising.
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